Here’s a teaser pic of the 2013 Viper to be revealed at the New York Auto Show April 4.
You can’t see much: a new more bitey snake on the badge, LED hockey-sticks under the 'eyes' a bit like an Audi R8, a bulging the hood and double-bubble roof.
Interesting that this halo car will be badged SRT rather than Dodge. (Remember Ram used to be a Dodge, too.)
The Street Racing and Technology (SRT) team are a great bunch of severely clever and enthusiastic hot rodders who hang out in a kind of clubhouse at Chrysler’s HQ in Auburn Hills (on the outskirts of Detroit). They make cars they want to drive, and thoroughly enjoy themselves chucking prototypes around on the test track to make sure they achieve sufficient grin-factor. They actually began as team Viper, when developing the beast.
By making the Viper an SRT, Chrysler hopes some of the halo’s glow will reach Jeep and Chrysler. We can infer from some executive comments that the quality will be higher than you might expect from a Dodge, too.
That’s not all that’s going on, though. Chrysler is trying to boost SRT as a brand like AMG, you can now follow the team on Facebook.com/driveSRT, Twitter @driveSRT, youtube.com/driveSRT and flickr.com/driveSRT
This will be handy if the rumoured Barracuda replaces the Challenger – Plymouth was culled in the recent industry-wide bonfire of the brands. You could hardly have a Dodge Barracuda. Barracuda SRT, though; that has a ring to it.
You can’t see much: a new more bitey snake on the badge, LED hockey-sticks under the 'eyes' a bit like an Audi R8, a bulging the hood and double-bubble roof.
Interesting that this halo car will be badged SRT rather than Dodge. (Remember Ram used to be a Dodge, too.)
The Street Racing and Technology (SRT) team are a great bunch of severely clever and enthusiastic hot rodders who hang out in a kind of clubhouse at Chrysler’s HQ in Auburn Hills (on the outskirts of Detroit). They make cars they want to drive, and thoroughly enjoy themselves chucking prototypes around on the test track to make sure they achieve sufficient grin-factor. They actually began as team Viper, when developing the beast.
By making the Viper an SRT, Chrysler hopes some of the halo’s glow will reach Jeep and Chrysler. We can infer from some executive comments that the quality will be higher than you might expect from a Dodge, too.
That’s not all that’s going on, though. Chrysler is trying to boost SRT as a brand like AMG, you can now follow the team on Facebook.com/driveSRT, Twitter @driveSRT, youtube.com/driveSRT and flickr.com/driveSRT
This will be handy if the rumoured Barracuda replaces the Challenger – Plymouth was culled in the recent industry-wide bonfire of the brands. You could hardly have a Dodge Barracuda. Barracuda SRT, though; that has a ring to it.
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