My third video for Ford, to highlight the new EcoGuide feature offered by the new Transit, has just gone live on You Tube. It involved finding a friendly way of explaining what this gizmo does using library footage, B-roll shot by Ford and a some specific shots we captured in a half-day shoot.
As no vans have been made produced with this gizmo yet, I had to persuade a busy calibration engineer to give me a ride in a prototype to video how it works, then persuade the HMI (Human Machine Interface) designer to send me some stills of what it will look like so we could animate the dials.
The next stage was working with skilled editors and animators and finally getting it approved by lots of people.
To accompany the video, we had to produce a press release, a screengrab image of the vehicle with an inset image of the dials, and then create a shorter cut for social media.
The next one will be on Active Park Assist!
Click here to see the video.
As no vans have been made produced with this gizmo yet, I had to persuade a busy calibration engineer to give me a ride in a prototype to video how it works, then persuade the HMI (Human Machine Interface) designer to send me some stills of what it will look like so we could animate the dials.
The next stage was working with skilled editors and animators and finally getting it approved by lots of people.
To accompany the video, we had to produce a press release, a screengrab image of the vehicle with an inset image of the dials, and then create a shorter cut for social media.
The next one will be on Active Park Assist!
Click here to see the video.
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