I first tried virtual reality at the VW factory in Wolfsburg, in the days when it involved a kind of welder's helmet and creepy Michael Jackson-style glove. Since then it has become a vital tool for automotove designers, but it has more uses than that.
When Jaguar launched the F-PACE, customers were able to see a life-sized, three-D CGI vehicle in the showroom long before the real one arrived, and they will soon be able to see the All-New Land Rover Discovery in the same way.
An incredible 360 film starring a virtual Andy Murray highlighted Jaguar's partnership with Wimbledon. We gave all UK NSC staff a fold-out headset to allow them to watch the film, and a pod visited all the main JLR sites.The experience was so realistic, one member of staff who was afraid of flying, had to to the headset off as she 'flew' into the Centre Court.