My New York International Auto Show Favourites: Ram 1500

You see what they did here? They put a great big blingy truck next to some wind turbines to show how green it is. I have to admit to harbouring real affection for big blingy trucks. This one can at least boast best-in-class fuel economy. It's new 3.6-liter Pentastar V-6 engine offers at least 20% better fuel economy compared to the previous 3.7-liter. The 5.7-liter HEMI® V-8 option also has 10% better economy compared with 2012. Every little helps.
To build a buzz about this very traditional product, Chrysler headed to social media and put teaser photos on Facebook from March 31, driving traffic to the site by tweeting to its 25,905 followers. When the truck was revealed, the site had 1,666 Likes. Opinions varied from 'awesome' and 'Truck Gods approved' to 'Wow a whole bunch of exactly the same truck.' Needles to says some comments got quite tetchy.