When did Lego become the car marketeers’ go-to stunt of choice? In the past couple of months we’ve had a full-sized Batmobile, a Lego Ford Mustang and Land Rover’s Discovery rolling through a replica London, breaking the Guinness World Record for a single Lego structure. (I love the fact there is an official record for that.) VW of America kept things small, creating the VW Journey in Lego for the Chicago Auto Show. The 2ft by 3.5ft display features a microbus and a rugged Atlas, and is made from 20,000 bricks.
The Batmobile was unveiled at the North American International Auto Show created by Chevrolet, along with students from Detroit’s Cody Rouge community, A World in Motion and FIRST LEGO® League. It’s inspired by Batman’s Speedwagon featured in The LEGO® Batman Movie, which opens in US theaters on Feb. 10.
I heard that the movie Monsters University was held until the generation of kids who loved the original were at college. Did someone at Lego realize that kids who’d grown up making little boxes out of Lego were now old and wealthy enough to buy cars?
I really want to join the team who get to make giant Lego stuff all day like the master builders in the Lego movie. I’ll bet they don’t have to rummage through a cardboard box for a two or a one. I’d like to think they rely on proper square bricks. I hate special sets that only allow you to make one thing – especially if it’s a pink grooming station for a doggy-pony-hedgehog type thing for Lego Friends. The joy of Lego is that it lets your imagination run wild.